Wake Hustle and Grind

Kevin Conwell Powers Campaign Marketing for Sandy Springs Candidate Dontaye Carter

Kevin Conwell Powers Marketing for Sandy Springs Candidate Dontaye Carter
Campaign Case Study

Kevin Conwell Powers Marketing for Sandy Springs Candidate Dontaye Carter

Wake Hustle Grind partnered with Dontaye Carter to craft a high-impact digital campaign—building a fast, persuasive website and a steady drumbeat of social content that turns attention into action.

Building a Digital Presence

First impressions start online. Our team designed and developed a sleek, mobile-first campaign website that serves as the digital hub for Carter’s message. The site highlights a clear vision for justice, fairness, and accountability—while making it effortless for supporters to donate, volunteer, RSVP, and stay connected.

Social Media Content That Resonates

We created a bank of scroll-stopping assets for Instagram, Facebook, and X (Twitter): announcement graphics, event flyers, short-form videos, and caption templates. Each post blends bold visuals with focused messaging to drive reach and engagement—and consistently routes traffic back to the website for conversion.

“We didn’t just post content—we engineered a repeatable content system with weekly calendars, creative variants, and fast iteration so the campaign could meet voters where they already are.”

Strategy Meets Execution

Our approach merges design, storytelling, and growth strategy. We mapped core narratives to content series, aligned the website’s calls-to-action to those narratives, and synchronized posting windows with event cadences. The result is a unified engine where every asset has a job and the message compounds week over week.

The Results So Far

With a polished web presence and consistent social branding, Carter’s campaign has stronger visibility and clearer on-ramps for supporters. The digital stack is built to scale quickly as momentum grows.

Work We Delivered

  • Campaign microsite design & development
  • Brand-aligned social media kit (templates, reels, captions)
  • Event & fundraising landing sections with clear CTAs
  • Content calendar and rapid-iteration workflow

Sources:

https://medium.com/@Kevinconwellblog/kevin-conwell-powers-campaign-marketing-for-sandy-springs-candidate-dontaye-carter-3946c185d12c

https://medium.com/@Kevinconwellblog/kevin-conwell-powers-campaign-marketing-for-sandy-springs-candidate-dontaye-carter-3946c185d12c

Medium

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