Artificial Intelligence (AI) is transforming the way we work, connect, and do business—but not always for the better. A viral video recently surfaced on Instagram showing that AI deepfake software can now be used during FaceTime calls in real time. This technology is no longer just a buzzword—it’s a business risk every entrepreneur, executive, and professional needs to understand.
From Catfishing to Corporate Fraud
In the past, the word catfishing was mostly tied to online dating scams. But in 2025, the same tools once used for fake social media profiles are now being deployed in business spaces. Imagine logging into a Zoom call with what looks and sounds like your CEO—but instead of your real boss, it’s an AI-generated impostor tricking you into sending sensitive documents or approving a fraudulent wire transfer.
This is no longer far-fetched. The ability to impersonate someone live on video changes the entire playing field for:
- Corporate Communications – Fake executives asking for “urgent approvals.”
- Financial Transactions – Fraudulent payment requests during video meetings.
- Vendor Relations – Imposters posing as suppliers or partners to redirect funds.
- Client Trust – Scammers impersonating professionals to damage reputation or steal information.
Why AI Deepfakes Are a Threat to Business
Deepfake scams exploit the one thing business relies on most: trust. When someone sees your face on a call or hears your voice in real time, they instinctively believe it’s you. AI can now manipulate that trust at scale.
Key risks include:
- Real-Time Impersonation – Scammers don’t just send fake emails—they show up in meetings looking like your team.
- Global Reach – With remote work and international collaboration, businesses are more exposed than ever.
- High-Value Targets – Executives, accountants, and managers in charge of money or data are prime marks.
How to Protect Your Business from AI Catfishing
- Implement Verification Protocols – Require a secondary form of confirmation (text, email, or secure app) for all financial transactions.
- Educate Your Team – Train staff to spot red flags like unusual behavior, glitches in video, or requests that feel rushed.
- Adopt Cybersecurity Tools – Use AI detection software that can flag deepfake anomalies.
- Don’t Rely on Face Value – Treat every video call with the same caution you apply to emails—verify before you act.
- Build a Culture of Pause – Encourage employees to slow down and confirm, instead of reacting under “urgent” pressure.
The Future of Work Requires Vigilance
As AI deepfake technology advances, so will the scams. Businesses that fail to adapt are at risk of financial loss, reputational damage, and compromised security.
At Wake Hustle Grind, we believe innovation must go hand in hand with awareness and protection. Whether you’re an entrepreneur running a startup or a corporation managing millions, the lesson is clear: Don’t just stay on the grind—stay alert.
💡 Watch the viral deepfake video here: Instagram Link
— Written by Kevin Conwell | Wake Hustle Grind
Source: https://thegrindmagazine.com/i-phone-17-has-catfishing-in-the-ai-era-deepfake-tech-hits-facetime-zoom/