SOCIAL MEDIA CAMPAIGN
Strategic Moves Network Campaign
The Power of the Move
“We’re not just talking — we’re moving.”
Launch Energy
Personality Build
Community Impact
Momentum Phase
Phase 1 • Launch Energy
Weeks 1–2
Theme: Meet the Movement — introduce the network, the tone, and the core idea of “Strategic Moves.”
Trailer Clips
Roundtable Energy
Studio + BTS Visuals
Week 1
Launch: “One Table. Six Voices.”
- Mon Launch Trailer – “One Table. Six Voices.”
- Tue Studio Build-Out & BTS Reel
- Wed Network Launch Special Clip – “Why We Built SMN”
- Thu Static Quote – “Culture is our currency.” (Joe Little)
- Fri “Who Said It?” Clip – Launch Roundtable Edition
Week 2
Launch: Faces & Voices
- Mon “Finish the Sentence” – Host Series (Episode 1)
- Tue Carousel – “The Network Blueprint” (Slides 1–5)
- Wed Confessional Clip – “Faith don’t mean silence.” (Dr. Burton)
- Thu Story Poll – “Faith or politics — who moves the people?”
- Fri Clip Wars Week 1 – SMN Highlight Reel
Phase 2 • Personality Build
Weeks 3–5
Theme: Who We Are — humanize the hosts, tell their stories, and connect audiences to distinct show identities.
Confessionals
Life Moments
Takeovers
Week 3
Kenn & Core Network Story
- Mon “Finish the Sentence” – Episode 2
- Tue Static Quote – “If you can’t build it, you can’t control it.” (Kenn)
- Wed Mini-Doc – “Kenn’s Move That Changed Everything”
- Thu Story Poll – “What’s your next strategic move?”
- Fri Clip Wars Week 2
Week 4
Sports & Creativity Profiles
- Mon Confessional – Mark (Sports Perspective)
- Tue Mini-Doc – “Joe Little’s Creative Move Moment”
- Wed “Who Said It?” – Music/Creativity Edition
- Thu Static Quote – “Art is leadership.” (Joe Little)
- Fri Network Takeover Announcement – Next Week: Sanctified & Stilettos
Week 5
Takeover: Sanctified & Stilettos
- Mon Sanctified & Stilettos Story Feature – “Faith Moves”
- Tue Dr. Burton Mic-Setup & BTS Reel
- Wed Reel – “Faith x Femininity x Power”
- Thu Story Poll – “Does faith still lead culture?”
- Fri Clip Wars Week 3 – Sanctified & Stilettos Feature
Phase 3 • Community Impact
Weeks 6–8
Theme: What Moves Us — highlight Cleveland voices, stories, and culture that shape the network’s purpose.
Local Stories
Guest Features
On-Location Content
Week 6
Cleveland Voices
- Mon Reel – “Cleveland Voices That Move the City”
- Tue Local Entrepreneur Feature – “Move of the Week”
- Wed “Finish the Sentence” – Community Edition (Episode 3)
- Thu Static – Cleveland Skyline + SMN Branding
- Fri Clip Wars Week 4
Week 7
Raw Talent & Debate
- Mon Crossover Debate Clip – Hot Take #1
- Tue Raw Talent Sports Player Spotlight Reel
- Wed “Move Meter” Poll – Athletes vs. Artists
- Thu On-Location BTS – Cleveland Streets/Spaces
- Fri Network Takeover Announcement – Next Week: Raw Talent Sports
Week 8
Takeover: Raw Talent Sports
- Mon Underrated Athlete Rankings Reel
- Tue Mic’d-Up Sports Commentary Clip
- Wed “Finish the Sentence” – Athlete Edition
- Thu Story Poll – “Top Cleveland athlete today?”
- Fri Clip Wars Week 5 – Sports Edition
Phase 4 • Momentum Phase
Weeks 9–12
Theme: Next Moves — deepen engagement, recap impact, and set up the next season of content.
Challenges
Live Q&A
Season Recap
Week 9
Behind the Move
- Mon “Behind the Move” – BTS: Editing & Team Meetings
- Tue Static Quote – “Legacy is lived, not talked about.”
- Wed Mini-Doc – Feature on Mark or Judge Nelson
- Thu Story Poll – “Who should be our next guest?”
- Fri Clip Wars Week 6
Week 10
Playlists & Conversations
- Mon Reel – “SMN Sundays” Playlist Drop
- Tue “Who Said It?” – Faith x Politics Edition
- Wed Crossover Debate Clip – Hot Take #2
- Thu Story Q&A – Ask the Hosts Anything
- Fri Network Takeover Announcement – Next Week: Joe Little Experiment
Week 11
Takeover: Joe Little Experiment
- Mon Studio Session BTS – Joe Little Experiment
- Tue “Finish the Sentence” – Creativity Edition
- Wed Mini Vocal or Beat Clip – Show Snippet
- Thu Story Poll – “What drives creativity in Cleveland?”
- Fri Clip Wars Week 7 – Music Edition
Week 12
Season Recap & Next Move
- Mon “The Move That Changed Everything” – Final Host Feature
- Tue Carousel – “12 Weeks of Strategic Moves” Recap
- Wed Network-Wide Crossover Clip Trailer
- Thu Story Poll – “Which show changed your perspective?”
- Fri Clip Wars Week 8 – Season Champion Announcement
Posting Rhythm
Mon
High-energy video to start the week (trailers, BTS, or reels).
Wed
Anchor content: mini-docs, confessions, debates, or crossover clips.
Fri
Engagement spike: Clip Wars, crowns, or week recap moments.
Project Assets
Week 1
Launch: “One Table. Six Voices.”
- Mon Launch Trailer – “One Table. Six Voices.”
- Tue Studio Build-Out & BTS Reel
- Wed Network Launch Special Clip – “Why We Built SMN”
- Thu Static Quote – “Culture is our currency.” (Joe Little)
- Fri “Who Said It?” Clip – Launch Roundtable Edition