“If you wanna be a bear, be a grizzly… my dad used to tell me that when I was little- it means whatever you’re gonna do, try to be the best at it.” Bruce Lii is an independent artist from Pittsburgh, PA. Having the name Bruce, he’s inspired by Bruce Lee’s philosophy, attention to detail, and how he [Bruce Lee] moves and carries himself like a giant; they have some things in common. Bruce Lii writes his music and co-produces his songs. He says, “Sometimes I co-produce because I like picking the samples I use and working with different engineers/producers everywhere.”

Bruce’s newest single, “Went to London,” dropped on February 16, 2024, when he traveled to London. He is not just rapping when he was there, but how he has burned bridges with some people and how people did to him. Having three albums under his belt, he says, “My favorite work is always my most recent because it’s showing where I am in life at that moment.” With his attention to detail and consistency, he has a following of 33.6K overall on his social media!

With his Punk Rock, Pop, R&B, and Urban Rap style, he has something everyone can like, making him stand out. He has accomplished a lot in the music industry in just five years. He has traveled around to shoot music videos in the United Kingdom, Miami, Vegas, and New York City. Having his work music videos shown on BET and music played at public gyms. He always wants to perform on a bigger stage and touring overseas. When not in the studio, he travels and sightsees, recently visiting London and Scotland, where he filmed his music video.

His advice to new artists is to “be bold and hard-headed” and “It’s smarter to build up content and have a year’s worth of work before I start releasing music- that way, I’m staying consistent no matter what.”

Saying to his fans, current and new, “There’s more content coming soon.”

Social Media:

Instagram: Brucelii_

TikTok: Brucelii34

YouTube: @brucelii2221



JMC is an independent artist who uses his passion for music as an outlet to express his talent. The Hip-Hop and Pop sensation is eager to take his musical journey by storm and does so by creating a lane that is solely his. The Kentucky artist creates music that is not only catchy but is relatable to his listeners. JMC takes pride in where he comes from and you can hear that Southern comfort throughout each track. Following the release of his latest visual “Call I Make Believe,” JMC has set the tone on what to expect from him in the future. He has a lot more in store for his listeners coming soon so be sure to stay tuned!

He feels that Why should people listen to your music? 

If people like positivity and good vibes definitely listen to my music, I’m open to anyone checking out my art. I just want to have a connection and my song be able to relate and encourage you in the long run. 

What inspired/the meaning behind your artist name? 

It is the first and last initials of my name, (Joseph & McCord), I was going to go with JMC^2 since I have two C’s but finalized with JMC. 

Describe your Image. 

Honest, respectful, kind, uplifting, creative, shy, critical thinker.

What are some of your favorite highlights/memories/accomplishments that you have from being in the industry? 

Dropping my very first music video “Call I Make Believe” just all the positive feedback and supporters I received. 

Is there a motto or quote that you live by? 

Treat people how you want to be treated. 

What community events have you contributed to and why is giving back to the community important to you? 

Every year during the holiday season, me and my family always give blankets to the elderly in nursing homes and the homeless in shelter homes. I believe it is important to give back, because you never know who will be in need next, could be me, my family, the bottom line is giving is part of living.

When you are not in the studio and/or working, what are some things that you enjoy doing? 

I enjoy star gazing, vibing to music, and video gaming. 

How many singles, EPs, or albums have you released? Which one is your favorite? Why? 

I have four singles, one EP with six tracks out right now. My favorite song so far is “Favorite Rapper”, because it was the quickest song I made and I enjoyed the process and fun I had making it. 

What advice would you have for someone wanting to follow in your footsteps? 

Be consistent, never give up, and be patient. There will come a time where you might get writers blocked or lose motivation, but everything will workout in time. 

What is one message you would give to your fans? 

I love and appreciate everyone one of you, I am so grateful to have fans. 

Anything else you would like to mention? 

Be patient with me, I promise I will do great things.


Instagram: j_s_mccord 

YouTube: OfficialJMC